In the words of Kim Kardashian, the perfect selfie needs good lighting and a good angle. Also, you shouldn’t be afraid to take as many shots as you need before you get the perfect one.
So, if a mere selfie is so much work, what does it mean for influencers who focus their lens on other subjects, like nature or life in general? Moreover, if you’re hoping to make a name for yourself as a luxury photographer, your efforts may increase tenfold.
So let’s take a look at what it means to be an influencer in the luxury photography field and what are the main aspects to keep in mind.
What Exactly is Luxury Photography?
As the name says, luxury photography focuses on capturing high-end, luxurious products, experiences, or lifestyles. For instance, some of the takes in Ferragamo’s Renaissance campaign are luxury photography because they aim to convey a feeling of opulence, exclusivity, and elegance.
Luxury photography used to be exclusive to fashion editorials in luxury magazines or advertising campaigns for luxury brands, but nowadays, it’s just as famous on social media among influencers.
Also known as digital celebrities, influencers who have huge followings are often courted by luxury brands to become ambassadors for their products. Big names, like Renan Pacheco (iamrenanpacheco on Instagram) or Tara Whiteman (taramilktea on Instagram), offer great examples of how luxury photography entices both the eye and the soul of the viewer.
To achieve this effect, quality is king, and every element of the image must exude style and sophistication. Whether it’s capturing the essence of a luxurious hotel suite or showcasing a stunning piece of jewelry, luxury photographers have the skills and creativity to make every image feel like a work of art.
Some Tricks of the Trade
If you’re an aspiring luxury photographer, here are a few tricks and tips that will help boost the quality of your images and make them worthy of the label “luxury.”
A Good Photo Editing Software
Luxury photos focus on the quality of the image but also on the flawlessness of the subject and background. Everything needs to be perfectly in tune with the theme, so most of the shots you see published went through several rounds of editing.
So yes, you will need a trusty editing software tool to get you through the tough times. Now, the good news is that you don’t have to start with professional tools like Photoshop or Lightroom. There are plenty of freely-available software options that can meet your needs.
For instance, you can instantly enhance your photos with PicsArt, and you don’t need to know much about photo editing. Sure, this may not work for something more advanced, but when you’re first starting, it’s a great addition to your toolkit.
Overall, it’s important to know what you want to do with your photos. For light adjustments, you can make do with free software, but if you aspire to create intricate edits with fine details and advanced manipulations, you will have to invest in professional software.
Camera & Lens
While it is true that you can capture stunning images with various cameras, if you plan on making a name in the world of luxury photography, you need a good camera. Traditional DSLRs are great, but smaller, mirrorless cameras may be a better option.
At the end of the day, you should consider your specific requirements and choose a camera that suits your needs. Once you have the camera, you’ll have to decide on the type of lens you want to use.
The good news is that there are no “bad” lenses when it comes to luxury photography. As long as you know your subject and the result you want, you should have an idea about the type of lens.
In photography (any type of photography), lighting is the crux of artistic expression. And natural light is the pinnacle of achieving stunning images as it organically enhances the inherent beauty of your subjects.
However, natural light is not always available, which means you will need some artificial lighting sources. The good news is that you can play with different sources and experiment to see the effect they have on colors and the overall feel of the image.
For instance, tungsten lights create a warm ambiance, while artificial fluorescent lights produce a cooler tone.
You can also play with props, like crystal chandeliers, candle-like fixtures, glass accents, or shaded lighting options. These choices can enhance the overall aesthetic and bring out the opulence you aim to convey.
Additionally, task or accent lighting can be used to draw attention to specific areas or subjects within your frame. This technique allows you to guide the viewer’s focus and highlight exquisite details that showcase true luxury and refinement.
In short, by mastering lighting techniques in your photography, you’ll elevate your work from ordinary to extraordinary.
Camera, lens, lights, and good editing software are only the most basic items you’ll need to create truly wonderful and luxurious masterpieces. But, if you have the determination to practice and explore and the curiosity to try out new things, there’s a good chance you’ll become a household name in the luxury photography industry.
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