Aston Martin’s high-performance brand AMR celebrates its Chinese debut and delivers a new dimension of race inspired dynamism and performance at the Shanghai Auto Show. With enhanced performance, sharper dynamics and more powerful design language, AMR takes Aston Martin’s road cars to new and exciting extremes.
Showcased in Asia for the first time, the Rapide AMR represents the first tier of the newly launched brand, enhancing the four-door sports car with a comprehensive suite of power, chassis and styling upgrades, plus a spectacular new interior treatment. After its reveal in Geneva, the concept car was confirmed for production as a run of only 210 cars. The second concept of the new brand, the Vantage AMR Pro, will be produced in an extremely limited series of no more than 7 cars. Pro is the pinnacle; an uncompromising demonstration of the brand’s “Track to Tarmac” philosophy whereby race technology is transferred to road cars.
While future development of the core AMR models will be part of Aston Martin’s central vehicle engineering teams, development of all AMR Pro models will be led by Q by Aston Martin Advanced Operations. This highly-skilled department – managed by Aston Martin’s VP and Chief Special Operations Officer, David King – already has extensive experience of creating extreme Aston Martins, with recent projects including the Vantage GT12, Vantage GT8 and Aston Martin Vulcan.
Underlining Aston Martin’s commitment to its new high-performance brand, AMR’s European development and brand centre will be based at Aston Martin’s state-of-the-art Nürburgring Test Centre, which is situated within sight of the legendary Nürburgring Nordschleife race track.
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