Aston Martin inaugurated its first ultra-luxury flagship, Q New York, located on the prestigious 450 Park Avenue in New York City. This landmark establishment not only brings the highest levels of bespoke service to North America through Q by Aston Martin but also serves as a key pillar of Aston Martin’s ultra-luxury brand and customer experience strategy. Q New York offers an unparalleled luxury specification experience, providing the most discerning clients with an environment to create their own intimately personal Aston Martin.
In collaboration with AZA Design‘s renowned designer Alexander Zilberman, Q New York has been meticulously crafted to transport visitors into the captivating realm of the brand. With an impressive portfolio that includes esteemed luxury retail spaces for Versace, Equinox, Soho Hotels, Michael Kors, and more, Alexander Zilberman brings unparalleled expertise in crafting exceptional retail environments. As visitors approach Park Avenue, they are greeted by an awe-inspiring window installation known as the “Champagne Frame.” This extraordinary installation boasts one of the largest single panes of glass ever installed in a New York building, providing an enchanting vista of Aston Martin’s iconic models. Illuminated by an exquisite 2,100-bulb chandelier stretching 40 meters (131 feet), the display mesmerizes onlookers. Stepping inside the flagship, guests are immersed in the epitome of British craftsmanship, evident in every detail. From meticulously designed mosaic tiles to commanding dining tables and a thoughtfully curated selection of elements, Q New York solidifies its position as a distinguished destination on one of the world’s most iconic streets.
The new flagship will serve as a showcase and launch venue for Aston Martin’s latest products, from unique special builds to limited-edition models. Visitors to the flagship can now admire the all-new DB12, making its debut in North America, alongside the era-defining Aston Martin Valkyrie AMR Pro hypercar. The location provides enthusiasts with an opportunity to explore Aston Martin’s breathtaking portfolio up close and personal.
Q New York offers an ultimate blend of digital and physical car configuration, allowing clients to personalize their Aston Martin to the smallest detail. Through a custom-made appointment, clients can visualize their dream Aston Martin on an impressive 10.5-meter (35-foot) x 3.5-meter (10-foot) LED wall, providing an ultra-high definition, 360-degree view of any Aston Martin in life-size. Aston Martin has employed innovative Near-Field Communication (NFC) technology to offer a seamless customer specification service. Clients can combine the sensory experience of physical color and trim samples with live configuration on the screen. Additionally, a live video link between Manhattan and Aston Martin’s design studio in Gaydon, UK, enables real-time communication with the brand’s renowned designers and the Q by Aston Martin team, providing the most bespoke and sophisticated commissioning experience.
Q New York extends beyond the realm of automobiles, offering a concierge experience that includes carefully curated high-end dining and overnight travel experiences. This personalized approach allows clients to extend and elevate their Aston Martin experience, ensuring they receive the utmost satisfaction in creating their own Aston Martin masterpiece.
Q by Aston Martin represents a pivotal aspect of Aston Martin’s ultra-luxury strategy, enabling clients to fully express their freedom and individuality when customizing their cars. The bespoke service has witnessed remarkable growth in recent years, with a record number of Aston Martin units sold with bespoke touches and elements in 2022, reflecting a 51% year-on-year increase. Notably, the Americas have emerged as the fastest growing region for Q by Aston Martin, with a staggering 92% year-on-year growth in 2022. Aston Martin’s introduction of specific Q by Aston Martin: Collection options, featuring special and limited-edition models, has played a significant role in supporting this growth. These carefully-curated collections, visible on the Aston Martin configurator, serve as a gateway for customers to explore the possibilities of Q by Aston Martin and experience the intimacy of this bespoke service.
Q New York, situated at one of Midtown Manhattan’s most prominent corners, exemplifies the fusion of handcrafted artistry and cutting-edge technology. The establishment showcases the finest elements of British craftsmanship and engineering against the backdrop of an immersive specification experience. Aston Martin’s commitment to sustainable materials and practices aligns with its Racing. Green. sustainability strategy, ensuring that even the design of the space reflects the latest trends and an eco-conscious approach.
#LUXAPPROVED
Be the first to leave a review.
