Aston Martin marks the start of No Time To Die campaign with an exclusive reveal of a global TV spot featuring the iconic Aston Martin DB5. The celebration was also marked with the unveiling of a giant replica of the original 1965 Corgi DB5 model toy box in central London.
The release of the 25th Bond movie will begin globally from September 2021. Four iconic Aston Martin models from past, present and future will appear in a 007 film: the DB5, the classic Aston Martin V8, the brand’s super GT – DBS and the exceptional Aston Martin Valhalla – the forthcoming mid-engined hypercar.
Aston Martin and Corgi created a full-size replica of the original 1965 Corgi DB5 model that can be seen at The Coaling Jetty, outside Battersea Power Station. Measuring 5.66 metres long, 2.7 meters tall and 2.7 meters deep, it replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car. The DB5 is complete with a broad selection of working gadgets including rotating number plates, a retractable bullet proof rear shield, extending front over-riders and of course pop out machine guns.
Just 25 DB5 Goldfinger Continuation cars are being produced, more than 55 years after the last new DB5 rolled off the line at Aston Martin’s then global manufacturing base in Newport Pagnell, Buckinghamshire. All new cars are authentic reproductions of the DB5 seen on screen and are available in one exterior color specification Silver Birch.
Back in 1965, Corgi released James Bond’s Aston Martin DB5 that was replicating the action features of the vehicle seen on-screen in Goldfinger. It was recognized as the UK ‘Toy of the Year’ and ‘Best Boys Toy’ at the National Association of Toy Retailers Awards in the same year. The model has proven so popular over the years it has had to be retooled numerous times, allowing it to sell over 20 million units worldwide. It is still being produced to this day.
The grand unveil was carried out by Marek Reichman, EVP & Chief Creative Officer, Aston Martin Lagonda. Reichman was joined by Chris Corbould OBE, Special Effects Co-Ordinator, who created some of the most iconic James Bond action scenes from the past 14 films and was involved in the engineering of the eight DB5 stunt replicas produced for the movie and the working gadgets on the DB5 Goldfinger Continuation cars.
The full-size replica Corgi DB5 box will be on display at Battersea Power Station for the general public to see until 1 October 2021.