Aston Martin is planning a five-year trade and investment drive in Chinese market worth over £600 million as part of its expansion in the world’s largest automotive segment. As suspected, the recently announced Wuhan dealership forms part of a larger network expansion for the British luxury car maker in China. The five-year plan was announced by Aston Martin President and Chief Executive Officer, Dr Andy Palmer during a visit to Beijing by a UK business delegation accompanying British Prime Minister Theresa May.
The export and investment drive follows a regional year on year growth rate of 89% propelled by the successful introduction of the DB11. Future demand in Chinese market is expected to be enhanced this year by deliveries of the new Vantage and in 2019, with the introduction of the company’s first SUV.
The group has also announced a dealer investment and expansion programme in the Chinese market totalling over £20 million, to include a new concept city centre showroom in Beijing. By the end of 2018, 10 Aston Martin’s locations will be refurbished, taking the total retail footprint across China to more than 20 locations. The 500m2 two-floor Wuhan showroom will welcome customers from the centre of China to browse a state-of-the-art display of Aston Martin’s product range and make use of a new, full function service workshop. Aston Martin China, located in Shanghai, is further strengthening its presence in the region by opening a second office in Beijing in the coming months.
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