Automobili Lamborghini and Culti Milano, an Italy-based company, which operates in the home perfume industry, to create an exclusive fragrance. The olfactory branding project is expressed with an initial proposal to be followed by others, which represent the traits that distinguish the super sports cars.
The fragrance is a collaborative expression of the talents of the two brands in which “design, innovation, and comfort coexist in an exclusive narrative that develops with the typical traits of an essence.” The fragrance opens with citrusy note which is accompanied by a lively heart and an enveloping base that expresses refined and intense scent of grapefruit, bitter orange, bergamot, vetiver and finally converges in an enveloping base of cedarwood and sandalwood.
The design of the packaging is characterized by a bold character and clean contours. For the Decor diffuser, available in 500ml, 1000ml, and 2700ml sizes, the Bronzo Zenas color was chosen from the Lamborghini color range, with a matte finish and screen-printed logos.
The wicks in white technical fabric fiber attest to the attention to aesthetics with a linear and high-performance delivery of the fragrance.
The Lamborghini and Culti Milano home fragrance diffuser will be available on the digital channels of Culti and Automobili Lamborghini, at the Lamborghini flagship store in Sant’Agata Bolognese and the CULTI HOUSE shops in Milan, Turin, Forte dei Marmi, Rome, Naples and Bari.