Automobili Pininfarina is ushering in a new era of elegance and innovation with its latest design concept, the PURA Vision. This groundbreaking Luxury Utility Vehicle (LUV) exemplifies the company’s PURA design philosophy, which reimagines iconic models from Pininfarina SpA’s past to define the future of automotive luxury. Set to make its public debut at Monterey Car Week, alongside other exceptional vehicles, the PURA Vision promises to inspire the next generation of pure electric luxury cars.
The PURA Vision is a striking interpretation of an electric Luxury Utility Vehicle, boasting a timeless beauty with modern detailing. Its cab-rear proportions exude a powerful presence, while show-stopping features like the tri-opening pillarless doors provide unparalleled access to its sophisticated cabin. The front end sports hidden headlights and state-of-the-art L.E.S.S. nanofibre lighting technology, setting an impressive daytime running light signature. The exquisite exterior materials, such as Bianco Sestriere Gloss and exposed carbon fiber elements, further enhance its athletic allure.
Inside the PURA Vision, luxury meets innovation, drawing inspiration from the world of luxury sailing yachts. ‘Floating’ front seats and a sail-like center console create a sense of sophistication and comfort. The driving position resembles a two-seater sports car, but the cabin feels light, airy, and spacious. The panoramic glass roof enhances this feeling, providing a clear connection to the surroundings. Tailored comfort and exquisite material choices cocoon passengers, making every journey a memorable experience.
The PURA Vision’s technology-rich cabin delivers connected convenience at every turn. An intuitive central touchscreen, advanced digital instrumentation, and a head-up display provide occupants with the information they need in a personalized manner. A speaker system in the headrests creates individual sound zones for each passenger, ensuring a bespoke travel experience. The large glass area enhances the sense of connection to the outside world.
In line with the PURA design philosophy, the PURA Vision showcases the use of highly tactile and sustainable materials. From crisp white finishes on individual seats to a signature textile fabric, a combination of semi-aniline leather, exposed carbon fiber, and anodized aluminum, the interior exudes a sense of crafted contemporary luxury. Automobili Pininfarina’s commitment to sustainability is evident, with the innovative signature textile combining Nativa wool and recycled polyester.
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