Avaline, the brainchild of Cameron Diaz and Katherine Power, has taken a significant leap forward in its mission to bring organic and transparently-produced wines to the masses. The much-anticipated launch of Avaline at select Whole Foods Market stores across the nation is an exciting development that promises a fresh approach to wine consumption.
The inaugural distribution at Whole Foods Market kicks off with a splendid summer program, featuring Avaline’s best-selling Rosé wine. This delightful Rosé has achieved remarkable acclaim, recently earning the prestigious rank of #4 among ultra-premium rosés on a national scale. (CYTD ending 7/15/2023, IRI MULO, SPINS Natural Enhanced, and Nielsen Combined Liquor). As summer days stretch lazily ahead, this is the perfect time to savor the exquisite flavors of Avaline’s Rosé.
Following this exciting summer program, Whole Foods Market is set to expand its offerings of Avaline wines. Enthusiasts of fine wines can look forward to indulging in the Rosé, White, and Sparkling varieties regionally. This move is poised to captivate the palates of wine connoisseurs and enthusiasts alike, elevating the wine-drinking experience to new heights.
The announcement of Avaline’s availability at Whole Foods Market was nothing short of intriguing. Co-founder Cameron Diaz took a playful and unexpected approach, sharing a video of herself engaging in a bit of lighthearted “breaking and entering.” The message was clear – Avaline is breaking into the scene, offering a refreshing take on organic wines that are as approachable as they are captivating.
As the season transitions to fall, Avaline embarks on an inspiring journey with its Organic Month campaign. This initiative is a collaborative effort involving several of Avaline’s esteemed retailers, all of whom will be showcasing their organic selections throughout the month of September. Whole Foods Market, always at the forefront of organic offerings, will be paving the way by featuring wines crafted from Organic Grapes as early as August.
Cameron Diaz, a passionate advocate for organic products, shared her thoughts on the significance of Organic Month: “Organic wine has often been viewed as a niche, but times are changing. Recent data from Mintel reveals that 30% of consumers express a keen interest in trying organic wines. The shift towards organic is fueled by its positive impact on the environment, the well-being of workers, and the assurance of consuming wine untainted by harmful synthetic pesticides.”
Avaline’s journey has been nothing short of remarkable, with the addition of its wines to 370 Whole Foods Market stores across the nation. This achievement marks a remarkable 45% increase in availability compared to the same period last year. The brand’s presence continues to expand across the United States, with significant gains including wider distribution in major retailers such as Kroger, Target, and Total Wine & More.
The reach of Avaline extends far and wide, with its organic wine offerings currently accessible in 49 states and Washington D.C. Enthusiasts can now find Avaline at most major retailers, including the esteemed Whole Foods Market. For those who prefer the convenience of online shopping, Avaline wines are also available for purchase at drinkavaline.com.
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