Avaline, co-founded by Cameron Diaz and Katherine Power, has announced a new direct-to-consumer program, alongside a new partnership with Lift Collective (an advocacy organization dedicated to promoting diversity and equality in the wine world). Throughout March, Avaline will donate 2% of direct-to-consumer sales to the group.
Our shared goal since Avaline’s inception was to make clean wine more accessible and this new program allows us to do that. As we continue to grow, we want to lift other women in the industry and help jump-start their careers in wine. – Cameron Diaz
With the new direct-to-consumer offering, shoppers are able to purchase the full portfolio of clean wines directly from drinkavaline.com. Fans of the brand who do not have access to Avaline at a store nearby can now enjoy access to exclusive and early new product releases and online bundles like The Essentials (Red, White & Rosé).
Throughout this incredible year of growth for Avaline, the number one request we got from our community was to launch a direct-to-consumer option on our site. Cameron and I are so proud to finally bring this need to life! We can’t wait to share our gratitude directly with our loyal community for making this successful year possible. – Katherine Power
Avaline teamed up with the Lift Collective to support women in the wine industry. This partnership will include sponsoring their upcoming Lift Collective Virtual Conference on March 23rd and 24th as well as the creation of Avaline Scholarships, which supports female-founded brands in the wine industry with funds and mentorship opportunities with the Avaline team.
Currently, Avaline offers four clean, delicious wines with more to come. Cameron’s favorite is Avaline Red, a French wine with hints of cherry and a touch of spice perfect for any season. Made for easy-drinking, Avaline White is a dry Spanish wine with a touch of citrus and a crisp, fresh finish. Avaline Rosé, a favorite of Katherine’s, features notes of melon and zest.
