Last year, Baglietto presented the new Company structure – led by the new CEO Diego Michele Deprati, with Fabio Ermetto as CCO – and introduced a renewed product range. Now, the Italian boatbuilder’s restructuring process has involved its internal organization and its entire vision, leading to a new brand identity and a new communication strategy: Baglietto Blueness. Blue symbolizes the epitome of a whole system of values that places Baglietto – “The Atelier of Blue” – in the perceptual position of the world’s leading luxury brands.
Our brand has always been characterised by its own, unmistakable, color shade: Baglietto Blue”. This shade now becomes our unique, distinctive, recognisable and recognised iconographic element. – Fabio Ermetto
Baglietto Blue establishes itself as an icon encapsulating the 8 Bs that outline the brand’s values: Bold, Boutique, Balance, Borderless, Beauty, Brilliant, Background, Bravery.
Blue is not only the colour of the sea; it is also the colour of preciousness, exclusiveness, prestige, and reliability. It is the one that best represents the principles we have always worked by and that have driven our brand’s growth and increasing success since 1854. – Diego Michele Deprati, Baglietto CEO
Baglietto Blueness will be used in all communication touchpoints, thereby becoming a meta-concept, a category, a mindset, and a way of life. The La Spezia-based Company establishes a perceptual, symbolic, conceptual, and cultural position that incorporates brand philosophy, human touch, style, matter, the environment, and the product.