Neiman Marcus and Balmain opened a special pop-up store displaying the luxury brand’s collaboration with Barbie. The Balmain x Barbie pop-up is reminiscent of the glass pavilion of the iconic Grand Palais in Paris, where customers can sit on Parisian park benches and interact with the limited-edition collection in a pedestrian garden.
The Balmain x Barbie pop-up is installed at the Neiman Marcus NorthPark location in Dallas, Texas. Until January 30th, customers will be able to admire and purchase the collection and also enjoy weekend activities that include a live DJ set, a custom cotton candy machine, and photo opportunities in a life-sized Barbie doll box. The exclusive experience is also a celebration of Neiman Marcus’ 10-year relationship with Balmain.
The Balmain x Barbie limited-edition collection is a new take on familiar Balmain signatures, including the house’s iconic marinière and its Labyrinth pattern. There are also several new takes on iconic designs that were first introduced on Balmain’s Paris Fashion Week runways. At Neiman Marcus there are a number of exclusive styles, including a Maxi Monogram Dress for $8,495, a Boat Neck Balmain Printed Sweat Dress for $1,395, and an Oversize Denim Jacket with Embroidered Badges for $5,350.
Creative Director Olivier Rousteing and his Balmain design team have also been inspired by the Barbie universe’s familiar bright iconography. Badges, tees, and hoodies are decorated with the bold graphic motifs that one immediately recognizes as Barbie’s – and many of the accessories are innovative hybrids of Balmain’s signature bags and Barbie packaging.
The collection will be available online at Neimanmarcus.com and in select Neiman Marcus stores, with prices ranging from $295 to $42,494.
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