Bamford London and Land Rover partner to create the limited-edition LR001 watch inspired by the Defender SUV. Designed by the team at Land Rover and built by Bamford London, just 100 examples are available worldwide.
Drawing inspiration from the Defender design, the LR001 combines restrained surfaces with inherent capability. The timepiece features a 40mm titanium case that houses a premium Sellita SW200-1b automatic movement. With a fine ruthenium anthracite finish, it embodies sustainability through longevity. A toned grey cut-away dial highlights the watch’s technical precision. Underneath the cutaway dial is the hidden luminescence, casting a subtle green shade for low-light use. It features subtle ‘LR001’ text in Bamford’s signature aqua blue at six o’clock on the dial.
Four resilient bio-based 18mm straps are available, in black, navy, light tan and dark tan. Each one is a sustainable option to traditional leather. The black, light tan and dark tan options are created from corn-derived sustainable PU leather, while the navy option is made of Cordoba, a woven recycled nylon coated to be hydrophobic and durable.
I am proud and excited to reveal this collaboration inspired by one of the world’s most iconic vehicles, the Defender. The grey dial on a fixed lug, grey titanium case is the first iteration of the LR001. I have a long-standing relationship with Land Rover and I am honoured to work with the design team as we unveil our first watch. – George Bamford, Founder & CEO, Bamford London
The LR001 watch is available directly from Bamford London. It is priced at £1,350 (including VAT).
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