Danish audio brand Bang & Olufsen is set to elevate its status by partnering with Ferrari, one of the foremost luxury brands worldwide, to create a highly anticipated series of co-branded audio products. Scheduled to be released in the second half of 2023, the exclusive Bang & Olufsen and Ferrari collaboration aims to captivate customers from both companies, offering an unparalleled experience in the world of luxury audio.
Christoffer Poulsen, the esteemed SVP of Business Development & Strategic Partnerships at Bang & Olufsen, expresses his utmost confidence in this partnership, envisioning a thrilling amalgamation of the unique brand identities and exceptional craftsmanship that both companies are renowned for. This collaboration promises to ignite excitement and elevate the expectations of customers who appreciate the pinnacle of luxury and innovation in their audio experience.
Ferrari stands for exclusivity, world-class performance, and timelessness, and we share those values. Bang & Olufsen is fuelled by a passion for creating magical moments for our customers. With Ferrari, we will make a stunning special collection of products that can do just that. – Christoffer Poulsen
The new Bang & Olufsen and Ferrari collaboration follows the announcement made in February of a new partnership with Scuderia Ferrari for the 2023 racing season. In addition to featuring Bang & Olufsen’s logo on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari have formed a strong collaboration aimed at delivering exceptional Formula 1 fan experiences. Together, Bang & Olufsen and Scuderia Ferrari are dedicated to providing top-tier Formula 1 fan experiences, both at Scuderia Ferrari’s trackside facilities during the Formula 1 Grand Prix races and on a global scale through Bang & Olufsen branded stores. By leveraging their expertise and innovation, the two iconic brands are committed to setting new standards for immersive fan engagement and delivering unforgettable moments to passionate Formula 1 supporters worldwide.
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