Bang & Olufsen and Scuderia Ferrari partnered for the 2023 Formula 1 season. The high-end audio manufacturer’s logo will be featured on the cars driven by Charles Leclerc and Carlos Sainz, and the brand will work closely with Scuderia Ferrari to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races and globally across Bang & Olufsen branded stores.
We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership. – Benedetto Vigna, Ferrari CEO
The Bang & Olufsen and Scuderia Ferrari partnership marks an important milestone for the audio company and its goal to deliver the best moments to customers worldwide.
Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike. – Kristian Teär, Bang & Olufsen CEO
Bang & Olufsen will install its high-end products such as the company’s most advanced, powerful, and best-sounding Beolab loudspeakers as well as the immersive TV Experiences that the company is widely renowned for.
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