Bang & Olufsen enters the Metaverse with the release of an exclusive NFT collection. The DNA Collection was created in collaboration with pioneering Web3 artists, including Hackatao, Thomas Lin and Shavonne Wong.
The DNA Collection of 1925 digital collectibles is created around three of Bang & Olufsen’s iconic products – the Beogram 4000 turntable, the Beoplay A9 and the Beolab 90 speakers. It also features a brand-new digital product design, The Beoverse Alpha, a conceptual boombox that has been designed for use in the Metaverse. Holders of the DNA NFT will receive a 3D model of their NFT to be used in the Metaverse, token gated access to exclusive Bang & Olufsen products and experiences. Members of the community will also have the option to exclusively purchase a physical, limited-edition Beoplay A9 speaker with artwork from the collaborating artists.
The DNA collection includes 1925 NFTs – a nod to the year 1925 when Bang & Olufsen was founded. Each NFT is made from a unique combination of materials, art, and music, and pays homage to the founders’ commitment to innovation. Bang & Olufsen’s NFTs will be randomly generated based on a pre-defined distribution of products and product traits. After this process, each NFT holder will be given an Art Vial and Music Vial containing an artwork and music track that will be revealed upon merging the Vials with the DNA Collection NFT on Bang & Olufsen’s minting site.
After the two Vials have been merged, NFT owners will receive a metaverse-ready 3D version of their NFT. The DNA Collection will be available for purchase on 17th November at Bang & Olufsen’s minting site using an Ethereum-compatible cryptocurrency wallet such as MetaMask and Coinbase.
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