Bang & Olufsen of Mayfair is the brand’s flagship store on London’s iconic New Bond Street in the heart of Mayfair. It is located nearby the newly revitalized Hanover Square and the stunning Medici courtyard. Scheduled to open in early 2023, Bang & Olufsen of Mayfair spans 3000 square feet and it was secured by Ross Freedman at Commercial Properties Specialist, LONIC.
Our New Bond Street home will provide a buzzing, vibrant environment perfectly placed to showcase our brand and deliver the magical sound experiences Bang & Olufsen is renowned for. With the Elizabeth line now open, we’re readying ourselves to welcome visitors from all corners of the country to join us in our new London destination, just a two-minute walk from Bond Street station. – James Simons, Head of Retail UK & IE
The new store will feature a state-of-the-art demonstration space that will offer customers an immersive experience in-store. Rented on a multiyear lease, the new flagship will also house an activation zone for a raft of curated events that cater to customers’ passions, including live workshops, music, podcast recordings, special guests, and more.
Bang & Olufsen of Mayfair has been designed to capture the senses as you move through the store, inviting visitors to see, hear, and feel nearly 100 years of audio-visual innovation like never before. Nestled among luxury apartments, 18th century buildings, and a new public courtyard, the new store will strengthen our presence in London, while complementing our existing locations in the capital, such as Harrods and Selfridges. – Scott Anderson, Market Director at Bang & Olufsen
The new flagship store embodies the same spirit of innovation as Bang & Olufsen’s products. Founded in Struer, Denmark in 1925, Bang & Olufsen has created innovative audio and home entertainment solutions. Looking to the future while honouring the past is at the forefront of Bang & Olufsen’s approach. The brand’s Recreated Classics Program is connecting the its most celebrated designs and today’s cutting-edge digital technology. Bang & Olufsen was the first consumer electronics company to be awarded Cradle-to-Cradle certification, a globally recognized certification that tests products to ensure they are safe, responsibly made, and help to power the circular economy.
Customers will be able to experience Bang & Olufsen’s approach to future-proof design, unparalleled craftsmanship, and outstanding sound in person at Bang & Olufsen of Mayfair, 72 New Bond Street, W1S 1RR from early 2023.
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