A leading global toy company Mattel announced the launch of a partnership between the Barbie brand and French luxury fashion label, Balmain. Barbie x Balmain launch a new global ready-to-wear fashion and accessories collection as well as a series of exclusive NFTs.
Two brands are dropping three one-of-a-kind NFTs of distinctive Barbie and Ken avatars. Styled in complete looks from Balmain’s designs, each is accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain pieces. These Barbie x Balmain NFTs will be available exclusively through Mattel Creations, via an online auction hosted on mintNFT.
The Barbie x Balmain ready-to-wear and accessories collection combines Olivier Roustein’s established aesthetic and opulence with Barbie’s style. From a nostalgic 1990’s-era Barbie logo to a “Barbie pink” Pantone to Barbie’s iconic packaging, Rousteing and the Balmain teams’ 50+ piece collection twists the toy’s signatures with the label’s hallmarks, like its marinière and Labyrinth patterns. Barbie and Balmain share a passion for bright, optimistic iconography, and here, they come together in a balanced and wearable homage to the animated legacies of both.
To mark the partnership, Barbie and Balmain have launched a digital campaign, which depicts the ready-to-wear and accessories collection on Barbie avatars. The promotion was conceptualized and styled by Charlotte Stockdale and Katie Lyall and photographed by Norbert Schoerner.
The Barbie x Balmain ready-to-wear and accessories line will be available for purchase at Balmain stores, balmain.com, Mattel Creations and retailers worldwide beginning January 13th.
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