TAG Heuer and Bella Hadid have announced their collaboration at Equinox Bond Street during New York Fashion Week. Young American top model will be the new female face of luxury Swiss watch brand. The venue for the event, Equinox Bond Street, the trendsetting fitness club used during New York Fashion Week, wasn’t chosen randomly, there, the supermodel confidently showed off her fit body, to match TAG Heuer’s #DontCrackUnderPressure tagline.
I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team! – Jean-Claude Biver, Tag Heuer CEO and Chairman of the Watch Division of LVMH Group
Bella Hadid x TAG Heuer collaboration is quite beneficial for both sides: it’s an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, and for the model, it’s chance to collaborate on projects which relate directly to one of her favourite hobbies – photography.
With 10 million followers on social media, she has learnt how to express herself through images, sometimes light and subtle, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal. She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting, driven by its CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group.
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