Model and brand Ambassador Bella Hadid together with Jean-Claude Biver, CEO of TAG Heuer, have launched TAG Heuer boutique in Ginza, Tokyo. The duo was accompanied by Shido Nakamura, one of the country’s most popular Kabuki actors, to take part in the traditional opening ceremony, which included breaking open the lid of a sake barrel.
Every aspect of the new TAG Heuer boutique in Ginza is completely modular. This revolutionary concept is a first in the world in watchmaking, offering the customer full immersion in the brand universe thanks to the omni- channel boutique purchasing experience.
The new venue is fitted with the innovative iTAGs, the brand’s cutting edge connected displays. With just a few clicks on the iPad built into the display, the customer can select his or her favourite models, browsing by either the brand’s themes or product collection.
Thanks to a system which synchronises the iPad and the iTAG, the watches, on a pivoting support, appear instantly lit up on the display, allowing them to be easily accessed and appreciated. Customers can also transfer their selection to a mobile device, which makes it possible for them to extend their purchasing experience outside of the store when they log into my tagheuer.com.
The TAG Heuer sales team is present at all times, permanently connected to the iTAG through their connected watch, which informs them directly if a customer wishes to try on the model they have selected. The watch is now equipped with the clienteling app to ensure a memorable service.
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