Bentley Motors announced its first foray into the NFT marketplace with a one-time NFT drop on the carbon-neutral Polygon network. Limited to just 208 pieces, this unique artwork created by Bentley Design will be revealed following the drop in September 2022. 208 is an important number to the luxury car brand as it is the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952.
The genesis Bentley NFT will provide unique access and exclusive rewards to holders. This first drop is expected to lead a long-term approach to expand and enhance Bentley ownership in the Web3 ecosystem. The Bentley collection will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently received carbon-neutral status and is commited to go carbon negative by the end of 2022. All Bentley NFTs will be entirely carbon-neutral.
Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space. – Alain Favey, Member of the Board for Sales and Marketing
Bentley’s NFT drop will be an integral first step into Web3 space. The automanufacturer will explore other digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organization. Owners of a Bentley NFT will be treated to exclusive community opportunities, rewards and unique utilities that are going to be announced soon.
Polygon is excited to expand our partnerships in the automobile industry, by working with the most prestigious brand in its sector. Polygon will provide the sustainable, low-fee infrastructure Bentley requires for its foray into Web3. By embracing this novel tech, Bentley secures its position in the next iteration of the internet ,and doing so via Polygon’s carbon-neutral network will assist the automaker on its journey toward attaining carbon-neutrality by 2030. – Ryan Wyatt, CEO at Polygon Studios“
With the help of proceeds, Bentley will support for students interested in engineering, design, and manufacturing. Bentley also plans to help organizations working to increase sustainability efforts, especially in the transportation sector.
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