As Pride celebrations begin around the world, Bentley Motors unveiled the Unifying Spur – a uniquely designed Flying Spur that epitomized the company’s focus on becoming the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 percent by 2025.
Under its Beyond100 strategy, Bentley sets out five-step diversity and inclusion plan that focuses on outreach, recruitment, succession planning, culture, and development. Early careers talent acquisition will be over-indexed towards organizations with diverse intakes, while the recruitment of established hires will explore new talent pools. Succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programs will ensure that colleagues from all walks of life are able to grow and achieve their full potential. This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive positive culture.
To mark the launch of the strategy, British luxury automaker created the Unifying Spur. The Bentley Design team designed an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris, who paints and sculpts in his spare time, rose to the challenge by creating a piece of four-wheeled art using the nine colors of the Progress flag. His design is decorated with the words “Love is Love” through a single, unbroken line, that traces faces, dancing figures, and shapes – representing the unifying power of humanity, regardless of race, creed, or sexuality.
The Unifying Spur will be revealed to colleagues at Bentley’s Crewe factory before beginning a program of external activities in the coming months.