For conscious consumer who choose to make conscious buying decisions this holiday season, Bentley created a limited edition set of sustainable tree decorations. Under the guidance of Bentley’s Head of Design Collaboration, Brett Boydell, the 12 beautiful jewel-like decorations were covertly designed by Bentley’s in-house apprentices and crafted with help of the artisan craftspeople based at the factory in Crewe.
No time of year better encapsulates Bentley’s magical fusion of craftsmanship, innovation and sustainability than the run up to Christmas and we wanted to capture the excitement – and pressure – that we all feel at this time of year. Our apprentices and craftspeople truly rose to the challenge – and have designed and created a beautiful collection of decorations to celebrate Christmas here in Crewe. We hope they will also become treasured mementos for a small number of our lucky customers. And we promise to try not to lose them again next year. – Brett Boydell
These sustainable tree decorations are featured in Bentley’s 2021 festive campaign. The short film portrays an eagle-eyed group of crafty apprentices, designers and artisans who prevent a Christmas decoration catastrophe in Crewe by leaving nothing to waste. They transform offcuts and spare parts into beautiful pieces of festive art.
The set of Christmas Tree decorations includes a delicate bauble which is inspired by ombré effect stitching in the Odyssean special edition, and an elegant Christmas trees cut from open pore Koa veneer finished with Danish oil. The 12 decorations are not only the stunning centrepiece of Bentley’ 2021 festive marketing campaign, they will be available to customers to bid on when they are auctioned for good causes through the UK retailer network in their Christmas events.
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