Billie Eilish stars in the latest Gucci Eyewear campaign envisioned by Alessandro Michele. The American singer-songwriter drives a dreamlike car ride through the scenic Los Angeles landscape. The campaign video culminates in a mysterious meeting involving two vintage cars, two sunglass styles, and two versions of Billie Eilish. The dual personas portray how eyewear can reflect one’s image in an expanded way.
With a rich color palette, unbalanced compositions, and high-contrast lighting, the Gucci Eyewear campaign draws inspiration from the film noir genre.
Billie Eilish wears caravan sunglasses in black acetate, a pink cat-eye design, and a 1980s-inspired mask style. As a subtle nod to the runway show, the light pink acetate temples of the cat eye-shaped sunglasses are garnished with the word ‘Gucci’ surrounded by two stars – instilling the style with the essence of Hollywood. This pair of contemporary navigator sunglasses are crafted from dark tortoiseshell acetate, featuring a top bar detail as part of the front frame. Seen throughout Gucci Aria, the word ‘Gucci’ appears as a bold, gold-toned detail along the temples, as a pronounced nod to the House. Reinterpreting Gucci’s timeless aesthetic, the new sunglasses perfectly reflect the cinematic mood of the campaign.
Enabling the protagonist to cross a transformational threshold in the imagery captured by Harley Weir under the art direction of Lina Kutsovskaya, each pair of eyewear reveals a different intention, motivation, and facet of personality.
The personal life and style of Billie Eilish have attracted media obsession and scrutiny. The singer has received several accolades, including seven Grammy Awards, an Academy Award, a Golden Globe Award, a Critics’ Choice Movie Award, two American Music Awards, three MTV Video Music Awards, and two Guinness World Records. She was featured on Time magazine’s inaugural Time 100 Next list in 2019 and Time 100 in 2021.
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