Actress and entrepreneur Blake Lively has made waves in the beverage industry with the launch of her latest venture, Betty Booze. This exciting new line features a selection of gourmet low-alcohol sparkling cocktails that are set to redefine the way we enjoy our favorite drinks. With a touch of elegance and a dash of innovation, Betty Booze is ready to tantalize taste buds and challenge conventional notions of taste in the sparkling beverage realm.
Blake Lively, who is also the founder of Betty Buzz – a premium drink mixer made with only clean ingredients – expressed her excitement about the launch, stating, “These are the recipes I’ve been making for loved ones for years. But I have 4 kids now. And I’m tired. So here they are in a can. Enjoy. Responsibly…ish.” With this statement, Lively invites consumers to experience the same delicious cocktails she has been crafting for her friends and family, now conveniently packaged in a can for easy enjoyment.
The introduction of Betty Booze is a strategic move by the company to expand its reach and captivate new audiences and occasions. By pushing boundaries and exploring unconventional flavor combinations, Betty Booze aims to challenge the status quo and provide consumers with a refreshing alternative to traditional sparkling beverages.
Andrew T. Chrisomalis, the Co-Founder and Chairman of Betty B Holdings, emphasized the brand’s commitment to quality, saying, “When it comes to quality, we’re absolutely uncompromising. Whether it’s Buzz or Booze, everything we make is real and delicious.” With these words, Chrisomalis highlights the brand’s dedication to using only the finest ingredients and crafting beverages that are both authentic and enjoyable. Betty Booze is determined to redefine the expectations consumers have for their beverages and create an elevated drinking experience.
Betty Booze launches with three tantalizing sparkling cocktails that incorporate the freshest fruits, spices, herbs, and premium spirits. These delectable concoctions include:
- Sparkling Tequila with Lime Shiso: An effervescent blend of Tequila, lime, and shiso that creates a refreshing and invigorating taste. Crafted with sparkling water, premium tequila, and real juice, this cocktail is free from artificial flavors, colors, or sweeteners.
- Sparkling Tequila with Oak Smoked Lemonade: A unique twist on the classic lemonade, this cocktail infuses sparkling Tequila with warm oak, a hint of orange, and a secret ingredient – butter extract. The addition of butter gives this drink a special smoothness that is sure to delight the senses. Crafted with only the finest ingredients, this cocktail is a testament to Betty Booze’s commitment to quality.
- Sparkling Bourbon with Apple Ginger Sour Cherry: This sparkling Bourbon cocktail combines the robust flavors of bourbon with the crispness of apple, a kick of ginger, and a dash of sour cherry. Crafted with premium sparkling water, bourbon whiskey, and real juice, this cocktail is a harmonious blend of flavors that will leave you craving more.
Betty Booze is packaged in 4-packs of 12 oz recyclable cans, each containing a 4.5% ABV (alcohol by volume) serving.
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