Bugatti’s “Atelier” at the brand’s headquarters in Molsheim releases three of the world’s most powerful, fastest, most luxurious and most exclusive production super sports cars Bugatti Chiron. They were sent off on their journey to their owners in Europe and the Middle East. In a meantime, the French luxury automaker is preparing to present a further customer vehicle at this year’s Geneva International Motor Show (9 to 19 March 2017).
Bleu Royal Bugatti Chiron will be showcased at this year’s Geneva International Motor Show, in its booth no. 1159 in Hall 1. Produced for a customer from the German-speaking region, who even spent one day in the Atelier in Molsheim working on his car, its entire exterior features the new exposed carbon fibre color “Bleu Royal”.
Customers can now choose between a total of eight carbon colours for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. For the interior of the Chiron on show in Geneva, the customer opted for a duotone variant. Leather in two different tones of blue, “Deep Blue” and “French Racing Blue”, was used.
Bugatti reports that one year after the world premiere of the Chiron in Geneva, half of the total series of 500 vehicles have already found a buyer – even without test drives. With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti.
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