1800 Tequila releases its first-ever NFT corresponding to a bottle of ultra-rare 1800 Colección Tequila. The world’s most awarded tequila brand worked closely with Leonora Carrington to create a unique decanter titled “El Rey del Tequila” complementing 1800 Colección rare extra añejo tequila. In 2009, the celebrated surrealist artist created 15 of the silver-sculpted pieces and they were never released for public sale until now. Only one of these prized decanters is available for the first time as an ultra-exclusive collectible with a starting bid of $25,000 exclusively on BlockBar.com, the world’s first DTC NFT marketplace for luxury wines and spirits.
1800 Tequila will be the first ever tequila to auction on BlockBar.com. The proud owner of the NFT will receive the “El Rey del Tequila” (2009) Leonora Carrington-designed decanter and a bottle of 1800 Colección Tequila. The buyer will be invited to visit Jalisco, Mexico for a private tequila tasting at La Rojeña distillery, Latin America’s oldest distillery and the birthplace of tequila. They will also tour Leonora’s Carrington’s exclusive art collection showcasing her connection to the heritage of 1800 Tequila and allowing for a complete immersion in the land that inspired both Carrington and 220 years of 1800 Tequila quality and tradition.
The limited-edition 1800 Colección Tequila vintage aged in ex-single malt whiskey casks from the United Kingdom. It begins with the selection of the highest-quality agaves that have reached optimum maturity. The agaves are steam cooked for several days in stone ovens obtaining a very selected extract, which is then distilled twice, followed by several years of slow aging in ex-single malt whiskey casks. The result is an exquisite, distinctively aged extra añejo tequila with a silky consistency, deep golden color and smooth mellow taste with a subtle touch of caramel, honey and almond.
Always at the forefront of culture, 1800 Tequila partnered with BlockBar to release its first NFT to bring the centuries-old tequila-making tradition to a new audience who appreciates luxury spirits and unique, high-value art. A decades-long champion and benefactor of art and culture, 1800 Tequila will contribute 50% of the proceeds from the 1800 Colección Tequila NFT sale directly back to the Council of Leonora Carrington for preservation of various collections including drawings, sculptures and textiles. With a new generation of luxury spirits drinkers and art collectors, this will be the first of many 1800 Colección Tequila NFTs to come. – Lander Otegui, Senior Vice President of Marketing at Proximo Spirits
1800 Colección “El Rey del Tequila” bottle and decanter will be auctioned off with a starting bid of $25,000 from 10:00am EST on Monday, September 12th, ending at midnight on Thursday, September 15th. Bids can be placed via BlockBar.com and payment may be submitted via ETH, credit card or wire transfer.
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