Genoa-based start-up company Euthalia Fragrances created the new official fragrance of the 62nd Genoa International Boat Show. Called BLUE ESSENCE, this exclusive perfume draws inspiration from the scents of Genoa, Liguria and the Mediterranean Sea. The fragrance will add another level to the Boat Show experience for professionals and enthusiasts visiting from 22nd to 27th September.
Founded in 2018 by three young entrepreneurs, Martino and Filippo Gavazzi and Giacomo Bertirotti, Euthalia Fragrances creates refined fragrances and olfactory experiences. The company is focused on identifying the perfect combination of innovation, tradition, and quality. In 2019 the Genova Profumata event gave the start-up international visibility and in 2022 Euthalia Fragrances produced the olfactory identity of the Milan Cathedral.
The Genoa International Boat Show is a shining example of Genoese excellence on an international scale. After years of consolidating our partnership, the bond that now unites Euthalia Fragrances, a young Genoa-based company, and the largest event on the Mediterranean is for us a source of great pride and prestige. As of this year, the Genoa Boat Show will be the first event in the world to feature its own olfactory brand. It has been such a privilege to be responsible for creating this exclusive fragrance. This is an exciting project, one that started quite some time ago and that has guided us in our pursuit to fine-tune the olfactory identity of the world-class showcase for the Made in Italy brand: an intoxicating fragrance, inspired by the sea and the scents of the Mediterranean, that aims to make the Genoa International Boat Show brand more iconic and exclusive. Starting with this edition, we hope that the experience for visitors coming every year from all over the world will be even more unique and exciting. – Martino Gavazzi, CEO and Co-Founder of Euthalia Fragrances
BLUE ESSENCE is available at the Euthalia Fragrances stand, located under the tensile structure, and via the online shop.
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