After a successful debut last year, BMW reprises its role as the Official Partner of the 76th Cannes Film Festival. As part of this collaboration, the renowned Bavarian luxury car manufacturer is providing over 200 fully electric vehicles, along with the latest BMW XM models featuring plug-in hybrid technology, to the 76th edition of this prestigious festival and its Official Partners. This impressive fleet will cater to the transportation needs of the festival attendees and participants.
The Cannes Film Festival, gathering luminaries from the global film industry in the enchanting setting of the south of France, serves as an ideal platform for BMW to showcase its new offerings. During the festival, BMW will introduce a thrilling new BMW Films production, delivering an action-packed experience for enthusiasts. Additionally, attendees will have the opportunity to witness the unveiling of a groundbreaking innovation: the innovative watercraft known as THE ICON. Furthermore, fresh off its global premiere, the highly-anticipated BMW i7 M70 xDrive will make its first appearance on the road. This remarkable vehicle, the most powerful and fastest all-electric model in BMW’s diverse lineup, promises an exhilarating driving experience.
The latest production from BMW Films continues the brand’s tradition of creating captivating cinematic experiences with their latest models taking center stage. For over two decades, renowned Hollywood directors have crafted captivating short films, featuring notable actors alongside their four-wheeled co-stars. One iconic example is “Star,” which takes viewers on a thrilling journey to a film premiere in a BMW M5. In the more recent release, “The Escape,” a BMW 5 Series sedan plays a central role in an exhilarating chase scene. Enthusiasts can once again anticipate high-speed driving shots, breathtaking action, and an ensemble of A-list actors in the premiere of the upcoming BMW Films production at the Cannes Film Festival.
Visitors to the 76th Cannes Film Festival at the Port de Cannes can anticipate a unique premiere, as THE ICON makes its debut. Developed and constructed through a collaboration between BMW and boat maker TYDE, this groundbreaking vessel represents an innovative and eco-friendly approach to luxury on water. By merging BMW i brand’s extensive knowledge in electric mobility with TYDE’s craftsmanship in boat building, along with a forward-thinking design from BMW Group subsidiary Designworks, THE ICON embodies a progressive vision for the future. Its public unveiling at the Cannes Film Festival showcases BMW’s comprehensive commitment to sustainable mobility in the coming years.
From May 16th to 27th, 2023, the prestigious Cannes Film Festival will attract filmmakers, actors, and cinema enthusiasts from around the globe to witness the unveiling of significant new productions and the esteemed Palme d’Or award. BMW takes charge of the event’s shuttle service, ensuring smooth transportation throughout the festival’s various transfer routes at the Palais des Festivals et des Congrès. BMW’s fleet for the festival consists exclusively of current models with electrified powertrains, enabling them to navigate the bustling Cannes traffic silently and emission-free. This provides an authentic experience of sustainable luxury for international guests, festival participants, and VIPs.
The fleet showcases the diverse range of electrified BMW models available in the luxury segment. The all-electric BMW iX M60 xDrive and the first-ever high-performance plug-in hybrid model from BMW M GmbH, the BMW XM, will be deployed on the famous Boulevard de la Croisette, delivering exclusive performance experiences and featuring the unique ambience of the M Lounge rear compartment. Additionally, the BMW iX5 Hydrogen, utilizing hydrogen-powered fuel cell technology, presents an alternative path to sustainable mobility.
The film festival also serves as a platform for the all-electric BMW i7 M70 xDrive to demonstrate its pinnacle of sustainable luxury. With a system output of up to 485 kW/660 hp and maximum torque of 1,100 Nm (811 lb-ft), this new performance model stands as the most powerful and fastest all-electric vehicle in the BMW Group’s portfolio.
Festival attendees riding in the BMW i7 vehicles will have the opportunity to indulge in the latest BMW Films production on the BMW Theatre Screen, a remarkable 31.3-inch panoramic display located in the rear of the all-electric sedan. The BMW Theatre Screen extends from the headliner to the front seat backrests, spanning nearly the entire width of the interior. This innovative feature delivers an unparalleled entertainment experience to the rear of the BMW i7. Complemented by the exceptional Bowers & Wilkins Diamond Surround Sound System, the second row of seats is transformed into an exclusive personal cinema on wheels, offering festival guests an extraordinary cinematic journey.
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