BMW Lifestyle launches the GOODS WITH FREUDE product line that includes minimalist pieces made from high-quality, durable, and resource-conserving materials. The collection has been created in collaboration with the licensing partner stichd. The premium apparel is made from long-lasting materials. Organic cotton has been used for the T-shirts, while Re:Down recycled down and feathers have been utilized for the lining and scarves. The exclusive 12-piece capsule collection is designed by Joshua Vides who deliberately selected a restrained color palette. His graphic design is inspired by the street art of the US West Coast and lowrider scene.
GOODS WITH FREUDE includes the soft MICRO DOT SWEAT CREW sweater made from 100 percent organic cotton with minimalistic embroidered FREUDE branding on the sleeve, a special feature of the collection. The FREUDE scarf and FREUDE mechanic’s cap accentuate the minimalist design. The FREUDE MECHANICS jacket celebrates the identity of BMW and a statement piece of the collection. The INSULATION GILET vest and the INSULATION JACKET are made from 100 percent recycled nylon and feature a lining made from 100 percent Re:Down as well as a water-repellent layer for damp, cold days.
The collection also includes T- shirts, polo shirts and comfy hoodies. The style embodies a combination of sportiness and chic, which works for both understated business outfits and sporty leisure looks.
The BMW M products are characterized by sportiness and functionality and use high-quality materials and attention to detail. The BMW M logo and the iconic colors are foregrounded. The casual Contrast M Oversized T-Shirt is an everyday companion that turns heads thanks to its oversized fit and the colorful M stripes and M logo. The same applies to the oversized Contrast Sweat Hoodie.
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