Bowers & Wilkins becomes McLaren‘s Official Audio Partner. The luxury supercar maker and the high-end audio brand have signed a strategic long-term multi-year partnership. Since 2015, Bowers & Wilkins has been developing the high-performance audio systems found in the company’s supercars.
McLaren and Bowers & Wilkins were both founded by similarly minded technical visionaries who always pushed the boundaries of what is possible to create innovative products and experiences. We are, therefore, delighted to be announcing our partnership which builds on the award-winning technical collaboration between our two companies and I’m looking forward to exploring what exciting innovations and products our shared values will create next. – Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive
McLaren’s latest supercars feature the very latest speaker technologies which have been developed in Southwater, home to the Bowers & Wilkins research and development team since 2019 and only 30 miles away from the McLaren global HQ. Since the brands started working together, notable integration landmarks have included the famous yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and recently the proprietary Continuum® cone. All are proven high-performance hi-fi loudspeaker technologies that add to the overall supercar experience. The system integrations of Bowers & Wilkins in both McLaren’s Speedtail and GT models received two iF design awards.
We are thrilled to formalise this agreement with McLaren Automotive. We have enjoyed a great relationship through engineering and product development for over six years, but this adds even more to the partnership, and we jointly look forward to sharing more on our future plans soon. – Dave Sheen, SVP of Licensing and Partnerships, Sound United
The partnership has now grown beyond traditional automotive applications for drive unit installation. Pioneering advances include subwoofers being integrated into McLaren’s innovative, in-house designed and manufactured McLaren Carbon. Lightweight Architecture carbon fibre monocoque, ensuring a rigid mounting surface, which enables better sound.
As McLaren’s Official Audio Partner, Bowers & Wilkins will feature its branding on McLaren Automotive’s Partner roster and the two companies will explore the new portable and home audio collaborations together.
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