Sourcemap, a provider of supply chain transparency and traceability software, partners with Swiss watchmaker Breitling to offer end-to-end traceability for the precious materials used in its Super Chronomat Automatic 38 Origins watch. The company’s full-suite supply chain transparency solution verifies the entire chain of custody, from raw material to finished product.
Global watchmakers partner with thousands of suppliers to source precious materials such as gold and small “melee” diamonds but often struggle to verify material origin and root out the presence of illegal and unethical working conditions and the overall social and environmental standards upheld in the process. Each supplier has its own web of suppliers, making verifying origins nearly impossible. Sourcemap can map every tier of their supply chains, achieve a better understanding of their supplier network, and present proof of origin for their goods.
Luxury watch company Breitling introduces more sustainable sourcing standards within their product lines, beginning with the debut of the Super Chronomat Automatic 38 Origins. By partnering with Sourcemap, Breitling guarantees its customers sustainably sourced artisanal gold from a single mine and lab-grown Fenix diamonds from an accredited supplier. Customers can use Sourcemap’s solution to see the chain of custody for their individual watch with a blockchain-backed NFT that accompanies every Super Chronomat Origins watch.
At Breitling, we are committed to achieving positive social and environmental impacts along the value chain and enabling product integrity. That’s why we engage closely with our suppliers and work with partners like Sourcemap to bring a new level of transparency into how our watches are made. – Aurelia Figueroa, Global Head of Sustainability at Breitling
Of the more than 500,000 business entities registered on Sourcemap’s platform, more than 20% supply the luxury goods industry.
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