Breitling debuts its flagship store on Tmall, and celebrates a new partnership with Tmall’s luxury platform Luxury Pavilion. Moreover, Swiss luxury watchmaker also launches the new Breitling Premier collection that aims to demonstrate Chinese consumers the brand’s constant pursuit of excellence.
Established in April 2008, Tmall is committed to offering a premium online shopping experience for a growing number of Chinese consumers. It has now become the largest e-commerce platform for brands’ flagship stores and retailers in China. The announced partnership between Breitling and Tmall marks as a milestone where legacy meets the future.
China is leading the way in the process of global digitalization. As a premium Swiss watch brand, Breitling recognizes the importance of accelerating the pace of digital activation here in China, taking this as a development priority of our brand, and becoming a leader in this field in the watchmaking industry. We are very pleased with the strategic partnership with Alibaba. Having a presence on Tmall and its Luxury Pavilion platform is undoubtedly a great start as we embrace ‘new retail’ and omnichannel retailing. We hope to engage more with younger Chinese consumers, who have the greatest consumption potential and style, by leveraging Tmall’s massive and targeted user portraits. Thus, for us, Tmall is not only a major retail platform, but also a core battleground for us to build long-term brand awareness and engage with our loyal and potential customers. – Georges Kern, CEO of Breitling
Breitling has also signed partnership with Luxury Pavilion, the world’s first exclusive platform for luxury brands. It combines a unique customization experience with targeted display of luxury products to offer consumers more trust and convenience when they’re shopping online. It also encourages a new model for the online purchase of luxury watches.
The new Breitling Premier watch collection is now available at the brand’s flagship store on Tmall.
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