Breitling launches a digital gifting service, 4Gift, right in time for holiday shopping. This innovative service allows you to send a gift instantly or schedule its delivery. You can also give solo or as a group, letting 4Gift do all the follow-up with family, friends or colleagues. The recipient will be offered to try a digital unboxing that can be accompanied by a written message or video.
The customers can select a watch on Breitling.com and click “Give as a 4Gift.” Once they have registered or signed into their 4Gift account, they will be able to add the recipient’s information, schedule a digital delivery date, invite others to contribute and add a personal message. Gifts can be scheduled up to 14 days in advance, and the recipient can complete the payment of their shares up to 1 hour before the scheduled notification date. If for any reason, the gift must be canceled or the target amount is not reached by the notification date, all contributors will be refunded.
With a new digital gifting service,the recipient gets to fine-tune the gift or exchange it for a different item of the same value or higher on Breitling.com. If a higher-value gift is selected, the giftee has the option to cover the difference in price. When the selection is finalized, Breitling prepares the item for shipment and dispatches it in the brand’s signature packaging, letting the recipient experience the joy of opening their new timepiece all over again.
Holiday shoppers can select the iconic Navitimer, the sporty Superocean and the radiant Super Chronomat.
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