Swiss watchmaker Breitling opens its first bistro bar boutique concept in Jelmoli, Switzerland’s largest premium department store. This is the first Breitling boutique in the world to feature a bistro bar along with the luxurious watches. This unique gastronomical concept will soon be introduced to other key locations.
Breitling bistro bar boutique concept serves an expertly curated wine and champagne list along with signature Breitling cocktails, such as the Chronomat Punch, the Navitimer Paloma, and the Superocean Refresher. Visitors are treated to special coffees, including Breitling’s exquisite house mix, an Arabica blend roasted weekly at Carasso in Geneva. Every cup is brewed in a Leva machine, one of only 90 ever produced by La Marzocco in Florence, Italy. Its state-of-the-art design and advanced technology are responsible for the rich, full flavor of the coffees served in the bistro bar. Lunchtime visitors to the bistro bar will have the opportunity to enjoy a unique dining experience.
For more than a year, Breitling has been introducing its urban loft boutique concept that offers customers a casual but stylish modern retro ambience and allows visitors to explore the brand’s watches in a relaxed atmosphere. The boutiques with bistro bars will offer even more reasons to discover the world of Breitling.
On May 18, 2019, the Breitling bistro bar boutique’s doors will be open from 9:00 a.m. to 8:00 p.m., and events are scheduled throughout the day, including a specially catered breakfast, lunch, and dinner, a live DJ in the afternoon, and an entertaining show bartender in the early evening.