English media personality, former model, and photographer, and the eldest son of David and Victoria Beckham, Brooklyn Peltz Beckham becomes Co-Founder and Partner of WESAKE, a premium-grade Japanese Junmai Ginjo sake. The ‘Cookin’ With Brooklyn’ star will begin the partnership with a new content series developed alongside the Sake School of America highlighting sake experts.
WESAKE is made in partnership with one of the oldest sake breweries in Japan. This bright and elegant beverage is crisp, smooth and easy to drink. The Junmai Ginjo sake is made with only rice, water, yeast, and koji, a Japanese fermentation starter used for making soy sauce and miso. Junmai translates to “pure rice,” while Ginjo is a classification for rice that has been polished down to at least 60 percent. The brand sources traditional “Yamada Nishiki” sake rice from the mountains of Hyōgo prefecture and exclusively uses Nada spring water.
I’ve always had a profound respect and intrigue for Japanese culture. Through my travels, love of cooking and experimenting with new flavours, I was introduced to sake and felt immediately drawn to the taste. Sake deserves attention—there’s a gap in the road. Everyone’s tried it, but most don’t know the history behind it. I’m still learning a lot about the category! I’m excited to share my journey in sake education and I’m hopeful WESAKE will help others understand that you can enjoy sake anywhere, anytime, with any food, and with anyone. – Brooklyn Peltz Beckham
WESAKE’s Co-Founder Pablo Rivera spent years at ZX Ventures/AB InBev, trying to figure out a way for consumers to approach new beverages.
I treat sake as an everyday drink; but for many, sake remains a mystery. While other categories have long dominated the attention of the American consumer, I believe it’s sake’s turn to take the spotlight, and Brooklyn has the passion and platform to do just that. Additionally, we’re humbled to be a member of the Sake Brewers Association of North America and contribute to the growth and awareness of this amazing beverage. We are excited to have Brooklyn on board to help raise overall awareness for the category and support our vision of making sake a part of everyday life. – Pablo Rivera
WESAKE has an ABV of 13%, is non-GMO, vegan-friendly, gluten-free and best served chilled. It is crisp, and smooth and presents fruit-forward aromas and flavors. The new sake is available nationwide through their website and at retail in select markets such as CA, CO, GA, IL, NV, NY, and TN.
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