American singer, songwriter, record producer, musician, and dancer Bruno Mars directs and stars in a new campaign for SelvaRey Rum. The premium U.S.-based rum brand whose aged, single estate White, Chocolate, and Owner’s Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco ‘Don Pancho’ Fernandez in antique copper column stills, is owned and operated by Seth Gold, Marc Gold, Robert Herzig and the superstar himself. The latest campaign highlights the launch of SelvaRey Coconut.
SelvaRey Coconut is made from an incredibly smooth, two-year-aged rum, infused with velvety coconut essence. It promises to elevate every Piña Colada.
Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be. That’s what I wanted people to feel with this campaign. And SelvaRey Coconut delivers the ultimate drink every time. It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand? – Bruno Mars
Titled Tropical Luxury, Wherever You Are, the new campaign is fronted by Bruno Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile. The singer directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle.
SelvaRey has also introduced its signature cocktail. The Skinny Piña Colada is made with only SelvaRey Coconut, pineapple juice, and coconut water. Blended with ice or just on the rocks, it becomes a light, irresistibly tasty version of the classic Piña Colada.