Members of the K-pop supergroup BTS – RM, Jin, SUGA, J-Hope, Jimin, V and Jung Kook – join Louis Vuitton as new House Ambassadors. Recognized for their “uplifting messages that give a positive influence”, the pop idols will collaborate with the French fashion house on a number of special projects. Louis Vuitton is expected to dress the pop culture sensations in upcoming performances and appearances.
The announcement comes after discussions between Louis Vuitton’s Men’s Artistic Director, Virgil Abloh and the seven-member South Korean boy band where the group shared their creative visions and ideas for the partnership.
I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on. – Virgil Abloh
Louis Vuitton announced the news on Twitter and showcased a new picture of the members of the group sporting pastel-colored LV looks.
Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. – BTS
Having sold over 20 million albums on the Gaon Music Chart, BTS is the best-selling artist in South Korean history. They are the first and only Asian and non-English speaking act to be named the IFPI Global Recording Artist of the Year (2020) and to chart on Billboard’s Top Touring Artists of the 2010s. During their Love Yourself World Tour, the supergroup became the first Asian and first non-English speaking band to headline and sell out Wembley Stadium and broke the record for the single highest-grossing engagement in Rose Bowl Stadium history.