Bugatti has opened a new showroom in the heart of the Belgian capital in the Elsene-Ixelles district. Due to its impressive 120 square meters of space, Bugatti Brussels is the luxury car manufacture’s largest showroom in Europe. It is the brand’s seventh European dealership with the new showroom design. All in all, Bugatti is represented by 33 dealers in 17 countries around the world.
Bugatti Brussels inauguration ceremony took place at the end of September and the Rue du Mail became the perfect setting for the presentation of the new 1,500 PS super sports car, the Chiron1, in Belgium for the first time. The showroom was redesigned in collaboration with the D’Ieteren Group that was established in 1805 and has been an official Bugatti dealer in Belgium from the beginning.
The predominant color scheme of the Bugatti Brussels showroom is, naturally, Bugatti blue. A floor space of almost 120 square meters is characterised by clear lines and surfaces. Exhibits illustrate the impressive technical details of the Chiron. A communication strip running along a curved white brand wall presents information on products and highlights of the brand history. The dedicated customers will be welcomed to configure their new Bugatti in a comfortable lounge featuring furniture from the Bugatti Home Collection.
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