At the 2020 Paris Rétromobile Show, Bugatti launched its ‘La Maison Pur Sang’ program intended to restore model authenticity. Operating at Bugatti’s Molsheim headquarters, the program verifies the authenticity of models of all ages and offers customers and collectors an intensive range of restoration and reconfiguration options. The first project initiated by ‘La Maison Pur Sang’ is an extraordinary hyper sports car – the first Veyron 16.4 Grand Sport prototype.
The ‘Pur Sang’ declaration, which means ‘thoroughbred’ or ‘pure blood,’ was used by Ettore Bugatti to encapsulate his creations’ highest possible technical, performance, and aesthetic standards. One such example is the Bugatti Veyron 16.4 Grand Sport. Making its debut in 2008 at Pebble Beach, the car revolutionized high-performance open-top driving. Featuring stunning white silver metallic paint with a Cognac leather interior, the unregistered demo car was designated ‘Grand Sport 2.1.’, traveling across the world from North America, Europe and the Middle East.
In 2020 Bugatti repurchased the Veyron 16.4 Grand Sport 2.1 for it to become the first model to undergo the new ’La Maison Pur Sang’ program. The first step was to verify the car’s originality through inspection of the Vehicle Identification Number (VIN), and also by confirming the correctness of the identification numbers stamped upon key components.
The ‘La Maison Pur Sang’ team spent four months restoring the Veyron 16.4 Grand Sport 2.1 to its original 2008 launch specification.
The team removed, prepared and repainted the body panels. The cabin was completely refurbished and received new leather trim and a refresh of all leather and aluminum parts. A new center console was also fitted to match that of the car’s initial configuration 1.0.