The 87th edition of the Geneva International Motor Show has come to an end. The most spectacular auto show of the year was pretty successful for Bugatti. A French car manufacturer of high-performance automobiles has received an award for its stand design.
A jury of the Geneva International Motor Show 2017, which included communications and publicity specialists of the Club de publicité et de communication de Genève (CPG), has recognized the French super sports car manufacturer’s stand at the show as one of the most outstanding. The jury found the efficient design in a small exhibition area, the quality of workmanship and the details of the stand especially convincing. For this achievement, Bugatti received the 14th creativity Award of the CPG. The sole star of the stand was the 1,500 PS Chiron1, with which Bugatti is continuing its success story. 250 of these vehicles, which are being produced in a limited series of 500 units, have already been ordered. Two weeks ago, the first vehicles were delivered to customers.
The jury was impressed by the intelligent way in which Bugatti’s presentation succeeded in standing out from the other exhibitors despite its comparatively small area and free positioning in the hall. Especially the curved roof was found to be convincing. The curves were arranged around a light shaft which illuminated the sole model on the stand, the Bugatti Chiron, with a bright beam. The curved structure surrounding the customer area and the quality of workmanship were other key criteria for the award.
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