The newly opened Bugatti Monaco showroom is situated in the heart of the French Riviera, in a location that has a special significance to the brand‘s rich motorsport history. This iconic venue is located on the very road that transforms into a section of the Formula One Grand Prix racetrack every spring, adding to the showroom’s allure and prestige.
Monaco holds a special place in the rich history of Bugatti. It was in Monaco that a Bugatti, the Type 35B driven by William Charles Frederick Grover, won the very first Circuit de Monaco Grand Prix in 1929, marking a significant milestone in the brand’s motorsport heritage. In addition, Louis Chiron, the legendary Bugatti racing driver and the namesake of the brand’s hyper sports car, was born in Monaco in 1899 and claimed the top spot at the Monaco Grand Prix in 1931. As a tribute to this illustrious legacy, the new Bugatti Monaco showroom is strategically located on the Formula One Grand Prix racetrack, near the celebrated La Rascasse corner and the Louis Chiron virage.
The grand opening of Bugatti’s new flagship showroom was an exclusive affair, with selected guests in attendance to commemorate the occasion. Upon arrival, guests were immediately drawn to the centerpiece of the showroom: Bugatti’s ultimate roadster, the W16 Mistral, making its debut in the French Riviera. After admiring the Mistral, guests were invited to visit the esteemed Cars Collection of H.S.H. the Prince of Monaco, which was conveniently located just 100 meters away from the venue. There, they were treated to a personalized guided tour by the Collection’s Director, Valérie Closier, who provided valuable insights and insider knowledge about some of Bugatti’s most exclusive cars. The selected models on display included the ultra-rare La Voiture Noire, one of the ten Centodieci, a stunning Divo, and the impressive Chiron Pur Sport “Grand Prix” edition. These remarkable Bugatti creations, including the W16 Mistral, will remain on display until April 28, giving guests a rare and valuable opportunity to appreciate them together.
The Bugatti Monaco showroom has been created in partnership with Segond Automobiles Group, which has been operating from the Principality of Monaco for over 35 years and established an incomparable customer service reputation.
To further elevate the Bugatti ownership experience, the brand has launched a state-of-the-art maintenance and servicing facility in close proximity to Monaco. The French Riviera Bugatti Service Center, overseen by Segond Automobiles, is staffed by a team of highly specialized technicians, trained directly at the home of Bugatti in Molsheim. Located next to Monaco, this cutting-edge service center offers Bugatti owners peace of mind and assurance that their hyper sports cars will receive the best possible care and maintenance. The technicians at the service center are equipped with the latest tools and technology, enabling them to provide comprehensive support and expert maintenance services to Bugatti owners.
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