In response to ever-increasing customer demand, Bugatti introduces Bugatti Sur Mesure, its official customization program. The first official Sur Mesure creation – the Chiron Pur Sport ‘Grand Prix’ – is inspired by Bugatti Grand Prix heroics.
Bugatti is known for its luxurious cars and now the brand is taking it one step further by offering custom designs. Translated as “tailored”, Bugatti Sur Mesure draws inspiration from the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork.
The new program allows its customers even more customization options for their vehicles. From initial design concept through to car production and final handover, customers will receive the full Molsheim experience. The first customer project, a Chiron Pur Sport is inspired by the 20th-century heroics of renowned racing driver, Louis Chiron who brought countless victories at the wheel of a Bugatti. In 1931 he won at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ’32’.
Handpainted number ’32’ garnished Bugatti’s modern hyper sports car as just one of a number of custom-made elements developed especially for this customer. Two new exterior colors were created to celebrate the legendary Grand Prix racing Bugattis of the ‘20s and ‘30s. The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied by hand, which is complemented by a multi-layer stitched ‘EB’ motif on the door panels.
The ’32’ and ‘Grand Prix’ motifs can also be seen throughout the cabin, including a special center console inlay in black anodized aluminum, with a silver hand-painted inscription. The motifs extend to the door sills, headrests, and entry lights.
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