The Italian Maison Bulgari launches an exclusive Scentsorial project. This innovative olfactory experience allows customers to discover perfumes in a new unconventional way. To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. Revealed during the Tax-free fair in Cannes last year, the Scentsorial multi-sensory experience is open to the public from the 15th to the 26th of March 2023 inside the Dubaï Mall in the United Arab Emirates.
Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection. Crafted by master perfumer Jacques Cavallier, this fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox®* accord. Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on specific personalized data.
Bulgari’s High Perfumery collection, Le Gemme, represents a sensory journey from West to East in search of nature’s rarest and most stunning gems. Known as the stone that sees all, the golden-brown tiger’s eye draws its energy from the vibrations of the Earth and the Sun and infuses the Tygar Eau de Parfum with power and force. This bright stone is inspired by the majestic feline and expresses the fiery courage, action and mental power of the great Indian warrior Shivaji.
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