Burberry unveils its campaign for the Olympia bag. The campaign stars an English singer-songwriter, record producer, dancer, and actress FKA twigs, an American model, socialite, and media personality Kendall Jenner and a British rapper, DJ, singer, songwriter and co-head/founder of the record label and collective NUXXE Shygirl.
The campaign includes a series of images and videos set against a minimalistic backdrop of marble and Burberry beige. FKA Twigs, Kendall Jenner and Shygirl embody feminine energy, strength, sensuality and freedom of expression. Riccardo Tisci, Burberry Chief Creative Officer, worked with a team of iconic creative talents including renowned photographers and film directors Inez and Vinoodh, stylist Ib Kamara, make-up artist Kabuki Magic, and hairstylists Jimmy Paul and Lacy Redway.
When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity. – Riccardo Tisci
Designed by Riccardo Tisci, the bag has a crescent curve that moulds closely against the body. Made in the highest quality leather, chosen for its beauty and unique characteristics, the Olympia bag is crafted in Italy and hand-shaped and painted by artisan makers. It is available in a variety of sizes, styles and colorways from classic warm sand, black and burgundy to vibrant marigold yellow, pale blue and juniper green.
To mark the brand’s signature Olympia bag, Burberry is introducing the ‘World of Olympia’ pop-ups. A global series of inviting and immersive spaces celebrate the aesthetics, craftsmanship and inspiration of the bag. These spaces are filled with statues reminiscent of Ancient Greece. Pop-up locations include Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza. From late May, pop-ups will also launch in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku. The pop-ups will feature exclusive colorways including a mini size in black, warm sand, marsh green, blue topaz and marigold smooth leather with a gold-plated chain strap. Small sizes include marsh green, blue topaz and marigold with a leather strap. Each bag will have an edition number engraved on the inside