Italian luxury brand BVLGARI opens an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. Running from August 31, 2022, it will include a pop-up store “BVLGARI SUNSET IN JEJU” and provide visitors with online and offline experiences.
ZEPETO, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse. This fun social app allows users to create a digital version of themselves and then go out and make friends.
The pop-up store and a café, that are physically located in Parnas Hotel Jeju, can also be visited virtually in BVLGARI ZEPETO World. BVLGARI ZEPETO World showcases 2022 BVLGARI Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at “BVLGARI SUNSET IN JEJU”, an epitome of the brand’s identity. The virtual world has added some entertaining elements for its users. When visitors complete a quest, they will receive BVLGARI Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.
In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual BVLGARI world including taking selfies.
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