American former actress, author, producer, and model Cameron Diaz and fashion entrepreneur Katherine Power, co-founders of the new wine brand Avaline, announce the early arrival of Avaline Red. This comes in response to the brand’s accelerated success and Instagram community’s most-asked question: can you release a red wine? This highly anticipated release will expand the portfolio of clean, vegan wines made with organic grapes and without unnecessary additives.
Avaline has sold over 120,000 bottles of wine, since the launch of the White and Rosé in July. Both blends have received recognition from top reviewers such as Anthony Dias Blue of The Tasting Panel who rated the wines 91 and 90 respectively. The White was a top 10 best-selling white blend in the ultra-premium category through the four week period ending August 8th (Nielsen, USxAOC).
Avaline is performing very well with the Wine.com audience, specifically attracting the quintessential millennial consumer. To have nearly 4,000 of our customers purchase this item in an eight-week period is a rarity. – Michael Osborn, Founder & Executive Vice President of Wine.com
The brand has built a massive Instagram following that includes more than 58,000 followers. With the viral TikTok #avalinewinechallenge, an additional 10 million consumers were engaged across various platforms. Inspired by this community’s support and enthusiasm, Power and Diaz accelerated the Red launch to offer more enticing options.
Avaline Red will be available from select retailers in early October with additional distribution to come.