Campari has challenged creative boundaries to bring back to the screen the cinematic genius of famed Italian filmmaker Federico Fellini. Leveraging AI and in collaboration with his family and former crew, the iconic Italian aperitif announces the return of Campari Red Diaries with Fellini Forward, a film that brings to life Fellini’s creative work, with a one-of-a-kind documentary following the process throughout.
This is the fourth Red Diaries film to be released by Campari and is a special tribute to the creative genius of iconic film director Federico Fellini, after having worked on an advertisement with him for one of his few brand collaborations in 1984. A team of experts from production and innovation studio UNIT9 developed dedicated Artificial Intelligence tools to explore Federico Fellini’s brilliance in a revolutionary way.
Involved in the project were Francesca Fabbri Fellini, Fellini’s niece, Directors Zackary Canepari and Drea Cooper (documentary), Maximilian Niemann (short film) and some of Fellini’s key colleagues. Original members of the iconic director’s crew provided key insights on the Maestro’s works. This included Fellini’s camera operator Blasco Giurato (The Clowns, 1970), his three-time Oscar-winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of the Moon, 1990) and Luigi Piccolo, Director of Sartoria Farani, an Italian tailor shop which holds restored costumes from some of Fellini’s greatest films including (Satyricon, 1969; The Clowns, 1970; Amarcord, 1973). Each member was conferred to define what elements in the endeavor could be perceived as Felliniesque.
Documentary Director duo ZCDC, Zackary Canepari and Drea Cooper, captured the making of this short film, inviting significant experts of Artificial Intelligence and creativity Marcus du Sautoy and Dr. Emily L. Spratt to share their opinion on the ground-breaking initiative. Hava Aldouby, Art Historian and Fellini expert, as well as Anita Todesco, Galleria Campari curator were also consulted.
Campari has created a unique apprentice program with students involved in the Fellini Forward futuristic projects from all over the world including Centro Sperimentale di Cinematografia (CSC) in Italy, The American Film Institute in Los Angeles and The International Academy of Audio-visual Sciences (CSIA) in Switzerland to explore the genius of Fellini, using the Artificial Intelligence technology and speaking to key members of the film crew at each stage of production.
The documentary will have its world premiere at the Venice Film Festival on September 7th and the U.S. premiere will take place during New York Film Festival on September 29 as a special NYFF59 Partner Presentation. After that, the one-of-a-kind short film will be released via broadcast in various cities so individuals can see the cinematic creativity firsthand.
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