Campari returns for a second season in support of the 29th Annual SAG Awards, as the new Official Spirits Sponsor. In honor of the upcoming award that will take place on February 26th, the iconic Italian aperitif revealed the Official Cocktail of the Award Show – the Campari Negroni Sbagliato Red-Carpet Edition. Crafted by Jessamine McLellan, Director of Campari Academy US, this specialty cocktail is a Hollywood twist on the classic Negroni Sbagliato that everyone’s been buzzing about. Elevated by substituting prosecco for champagne, the cocktail offers a perfect 50/50 balance of sweet and dry vermouth alongside a touch of gold shimmer, worthy of the star-studded toasts at the SAG Awards.
Campari’s support of the SAG Awards is the latest example of the brand’s long-standing dedication to the world of cinema. The brand supports creatives’ expression of Red Passion through collaborations with top film luminaries and talent, as well as partnerships with other industry-renowned awards shows and film festivals such as New York Film Festival, Venice International Film Festival, Locarno Film Festival, Melbourne International Film Festival, The Austrian Viennale and Costume Designers Guild Awards and Screen Actors Guild Awards.
Campari Negroni Sbagliato Red-Carpet Edition
- 1 oz. Campari
- .5 oz. 1757 Vermouth di Torino G.I. Rosso
- .5 oz. 1757 Vermouth di Torino G.I. Extra Dry
- 2.5 oz. Champagne Lallier R.018
- Gold Shimmer
Stir the Campari and two vermouths over ice and strain into a champagne flute. Top with 2.5 oz. ice-cold champagne and serve in a champagne flute glass.
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