For the fifth consecutive year, Campari, the iconic Milanese red aperitivo, takes center stage as the Exclusive Spirits Partner of the New York Film Festival (NYFF), held from September 29 to October 15. This enduring partnership showcases Campari’s deep-rooted connection to the world of film, dating back to its inception in 1860. As a sponsor of one of the season’s most iconic festivals and the Film at Lincoln Center nonprofit, Campari continues to celebrate cinematic creativity, storytelling, and innovation.
Campari played a pivotal role in the NYFF61’s Opening Night, featuring the North American premiere of Todd Haynes’ “May December” and a celebratory after-party. The event was a toast to cinema with the availability of iconic, classic Campari cocktails for individuals of legal drinking age to savor. Moreover, this cinematic extravaganza served as the backdrop for the U.S. premiere of Campari’s redesigned bottle, paying homage to the brand’s Milanese roots and the birthplace of the aperitivo ritual.
In an exciting first, Campari is hosting a consumer sweepstakes, offering five lucky individuals of legal drinking age the chance to attend the New York Film Festival Closing Night Gala on October 13 as Campari’s special guests. Winners and their guests will experience the world of cinema through the lens of Campari, including a red carpet moment alongside filmmakers at the North American premiere of Michael Mann’s “Ferrari” and the Closing Night party. To enter the sweepstakes, participants can visit the @CampariUSA Instagram.
To honor the Closing Night premiere of “Ferrari,” Campari presents a specialty cocktail – the Campari Negroni Milano Maranello. The recipe, available at Cafe Paradiso, promises a sensory journey that reflects the intersection of art and cinema.
- 1 part Campari®
- 1 part Del Professore Rosso Vermouth®
- 1 part Glen Grant 12®
- 1 heavy dash of Balsamic/Orange Bitters
- Dehydrated Orange Garnish
To extend the celebration beyond the festival grounds, local NYC bars will be serving various Campari cocktails, highlighting the perfect marriage of Campari and cinema:
- Café Paradiso – Classic Negroni, Campari Passion (a riff on the Garibaldi), and the Campari Negroni Milano Maranello
- Lincoln Ristorante – Classic Negroni
- Tatiana – Lincoln Center Negroni available in the restaurant and theater
- Bar Boulud – Grapefruit Negroni Provencal
- PJ Clarke’s – Blue Coat Negroni
- Rosa Mexicano – Smoky Negroni
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