Canada Goose announced a multiyear partnership with the National Basketball Association (NBA). Ahead of the NBA’s annual All-Star celebration, luxury lifestyle brand will develop an exclusive design collaboration each year for players and fans alike. This year’s design partner is Los Angeles-based brand, RHUDE, known for combining luxury techniques with streetwear elements.
Inspired by Canada Goose’s Live in the Open philosophy, the partnership will commence with the Play in the Open challenge launching on TikTok on March 4 with a Tip Off Crew performing their best basketball trick. The Tip Off Crew, including RHUDE’s Founder, Rhuigi Villaseñor, and NBA center James Wiseman, will challenge followers to join in with their best spin, dunk or dribble and challenge three people to do the same.
The Canada Goose & NBA Collection with RHUDE includes a four-piece unisex outerwear capsule designed for year-round use. Inspired by the Toronto-based brand’s archives, each style reflects its heritage, including quilting, patches, bold branding and vintage washed colors and prints, all with distinct design cues from RHUDE.
The collaboration’s pinnacle piece is the Freestyle Vest that will be made available to all 2021 NBA All-Star participants and will be on sale online and through select Canada Goose retail stores in the United States and Canada.
The Portage Jacket, a relaxed-fit trench coat, is easily customizable via snap closures. The capsule’s two parkas are Canada Goose’s classics – the Chilliwack Bomber and Macmillan Parka. The Chilliwack is known for its durability, warmth, and mobility, while the Macmillan gives fundamental protection for active city living.
This Canada Goose and NBA partnership is an expansion of Canada Goose’s activation during NBA All-Star 2016 in its hometown of Toronto, where the company created limited-edition co-branded parkas for both NBA All-Star teams.
The 2021 NBA All-Star Game will be held on Sunday, March 7 at State Farm Arena in Atlanta, home of the Atlanta Hawks. The Canada Goose & NBA Collection with RHUDE drops right before Sunday’s game, starting March 5 at select retail stores and online in the United States and Canada.